Effective date: August 26, 2026
Who operates this service
GenRoof is the roof inspection division of Genereve Construction LLC. Questions about this policy can be sent to info@genereve.com or 2980 NE 207th Street, Suite 300, Aventura, FL 33180.
Information we collect
- Property addresses and place-selection data used to identify the requested property
- Available coordinates, imagery references, and roof information returned by mapping or property-data providers
- Contact information you choose to submit, such as name, email, and mobile number
- Inspection details, photographs, notes, appointment records, reports, and customer communications
- Device, browser, page, referral, click, scroll, and interaction data collected through website analytics and session-replay tools
- Payment and transaction references from a payment provider when checkout is activated; GenRoof should not store full card numbers
How we use information
- Match the requested address to the correct property
- Estimate roof area, determine preliminary eligibility, and calculate a preliminary price
- Prepare, schedule, perform, document, and support the inspection
- Communicate about the request, appointment, report, or optional follow-up work
- Protect the website, prevent abuse, measure performance, and improve the customer experience
- Meet legal, licensing, accounting, insurance, and dispute-resolution obligations
Saved estimates and contact permission
If you choose to save a roof estimate, GenRoof records the property, quoted service information, contact method, and the permission displayed with the form. Service-specific permission allows GenRoof to follow up about that estimate and property. Optional marketing permission is recorded separately and is not required to save an estimate or reserve an inspection. You may withdraw optional marketing permission at any time.
Analytics and session replay
GenRoof uses Google Analytics and Microsoft Clarity to understand website traffic, navigation, clicks, scrolling, and technical performance. Microsoft Clarity may create a visual replay of website interactions and collect related diagnostic information through cookies and similar technologies. These tools are used to find usability problems and improve the quoting and booking experience. GenRoof does not intentionally send payment card numbers, report photographs, or customer communications to these analytics tools.
Service providers and disclosure
Information may be shared with vendors that provide mapping, address validation, roof data, hosting, communications, scheduling, customer relationship management, analytics, payment processing, or report delivery. It may also be disclosed when legally required, to protect rights and safety, or in a business transaction. GenRoof does not represent that personal information is sold for money. Final cookie and advertising disclosures must be updated before any advertising or cross-site tracking is activated.
Retention and security
Information is retained for operational, legal, accounting, warranty, and dispute purposes for periods appropriate to the record. Reasonable safeguards are used, but no internet or storage system can be guaranteed completely secure. Personalized reports and customer records should be protected by access controls rather than robots.txt.
Your choices
You may ask about, correct, or request deletion of information by contacting info@genereve.com. Some records may need to be retained for legal, licensing, accounting, or legitimate business purposes. You can also limit browser cookies through browser settings.
Children and changes
The service is intended for adults arranging property services and is not directed to children. This policy may be updated as the transaction, analytics, and fulfillment systems are finalized; the effective date will be revised when material changes are published.